quarta-feira, 17 de março de 2010

O poder do marketing viral

Vejam o vídeo completo (5 minutos), vale a pena. Retrata um evento genial levado a cabo pela Heineken que obteve - pelo menos em termos de branding - resultados bastantes visíveis.



Dica da blogger Raquel Cruz

2 comentários:

Kelle disse...

Um grande vídeo sobre o Marketing Viral. O nosso prof de mkt relacional era capaz de lhe achar graça :)

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