Vejam o vídeo completo (5 minutos), vale a pena. Retrata um evento genial levado a cabo pela Heineken que obteve - pelo menos em termos de branding - resultados bastantes visíveis.
Dica da blogger Raquel Cruz
quarta-feira, 17 de março de 2010
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Um grande vídeo sobre o Marketing Viral. O nosso prof de mkt relacional era capaz de lhe achar graça :)
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